Gillian Bought One Set of Tools Because That Brand Offered

question 53

Multiple Choice

Gillian bought one set of tools because that brand offered a $10 rebate.The tool company influenced her decision by presenting the information about the rebates.This is a strategy known as

• A) restructuring.
• B) framing.
• C) the availability heuristic.
• D) the representativeness heuristic.

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Definitions:

RFP Process

Stands for Request for Proposal process, a step-by-step approach through which an organization solicits bids from potential suppliers or service providers for a specific project or procurement.

Vendor Performance

The assessment and review of a supplier's delivery of goods or services against agreed-upon metrics and standards.

Business-To-Business Buying

The process by which businesses purchase goods or services from other businesses for use in production, operations, or resale.

RFP

An acronym for Request for Proposal, a document that solicits proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset.