Advertisers Use Classical Conditioning in Their Commercials by Showing Ads

question 113

Multiple Choice

Advertisers use classical conditioning in their commercials by showing ads.For example,they pair something that reflexively elicits pleasant feelings,such as the face of the actor Brad Pitt,with a product,such as the perfume Chanel N^o 5.If Brad Pitt elicits a response from you that is innate and does not require any prior learning,he is being used as a(n) _______.

• A) unconditioned response
• B) conditioned response
• C) conditioned stimulus
• D) unconditioned stimulus

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Definitions:

Peek-a-Boo

A game played with young children involving hiding and suddenly reappearing, aiming to invoke surprise and delight.

Hide and Seek

A classic children's game where players hide and one or more players seek to find them.

Newborns

Refers to infants from birth to about 2 months of age, characterized by rapid growth and development.

Sweet Flavors

A taste sensation that is pleasingly sugary and is one of the five basic tastes.