_____ Focused on Production, Not People

question 22

Short Answer

_____ focused on production, not people.

Understand the concept of perception and how it influences behavior.

Recognize internal and external factors influencing the perceptual process.

Identify the role of perceptual selection in filtering stimuli.

Explore the impact of first impressions and implicit personality theories on person perception.

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Definitions:

Personal Selling

A direct marketing approach involving face-to-face interaction between a salesperson and a customer to present products or services.

Two-Way Flow

describes a communication or process that involves reciprocal action or exchange between two parties or systems.

Buyer Seller

The two parties involved in a transaction, where one is purchasing a product or service and the other is providing it.

Advertising

A form of communication aimed at persuading an audience to purchase or take some action upon products, ideas, or services.