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All of the following are economic factors that will decrease a firm's value-to-book ratio over time except:
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms, expectations, or pressures.
Confederates
Individuals who are part of the experimental setup but pretend to be participants in a study, used to manipulate social situations as part of the research design.
Conformity
The act of matching attitudes, beliefs, and behaviors to what people perceive as normal to a specific society or social group.
Social Norms
The attitudes and standards of behavior expected of members of a particular group.
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