The Goal of Market Segmentation Is to Optimize the Fit

question 109

True/False

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix, thereby maximizing sales to that segment.

Appreciate cultural differences in communication practices and their implications.

Understand the nature and benefits of the organizational grapevine.

Comprehend the impact of digital communication channels on corporate communication.

Recognize the importance of media richness in organizational communication.

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Definitions:

Minority Shareholders

Shareholders who own less than 50% of a company's shares and therefore, have less influence over decision making.

Board Of Directors

A group of individuals elected by shareholders to oversee the management and make strategic decisions for a corporation.

Proxy

The right to act for another on a specific issue. In finance the right to cast another’s vote in the election of corporate directors. Incumbent directors routinely solicit stockholders’ proxies for reelection.

Voting Rights

The rights possessed by shareholders that allow them to vote on matters of corporate policy, including decisions on the composition of the board of directors.