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One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.
Response Bias
The tendency of respondents to answer questions on a survey untruthfully or misleadingly.
Researcher Bias
The tendency for the preferences, beliefs, or prejudices of a researcher to influence the outcomes of their research.
Response Bias
A tendency in survey or research respondents to answer questions inaccurately due to misunderstanding, social desirability, or other factors.
Researcher Bias
The tendency for researchers to unintentionally influence the outcome of their studies due to personal values, beliefs, or preferences.
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