A Push Strategy Is Appropriate When

question 88

Multiple Choice

A push strategy is appropriate when

• A) there are many choices of electronic media.
• B) the firm is selling consumer goods.
• C) distribution channels are long.
• D) the firm is selling complex new products.

---

Definitions:

Management Tool

A management tool is any method, technique, or software used by managers to improve decision-making, support strategic planning, and enhance operational efficiency.

Positive Results

Outcomes or findings from an action, event, or analysis that are favorable or beneficial, often referring to financial gains or progress.

Negative Aspects

Refers to the disadvantages or less favorable elements associated with a situation, decision, or object.

Long-Range Planning

Strategic planning focused on goals and strategies that span over several years into the future.