Which of the Following Is an Argument That Supports Global

question 112

Multiple Choice

Which of the following is an argument that supports global advertising?

• A) Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.
• B) Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign.
• C) Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed.
• D) Standardized advertising may be implemented even in the face of advertising regulations.

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