Examlex
Define market segmentation. What is its goal?
Cognitive Miser
A model of social cognition that characterises people as using the least complex and demanding cognitions that are able to produce generally adaptive behaviours.
Cognitive Heuristics
Mental shortcuts or rules of thumb that simplify decision-making processes, often leading to quick but sometimes inaccurate judgments.
Self-Concept
The comprehensive understanding an individual has of themselves, inclusive of beliefs, attitudes, and perceptions.
Chocolate Soufflé
A light, fluffy baked dessert made with chocolate and egg yolks and whites beaten separately to incorporate air.
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