Examlex
Explain make-or-buy decisions with an example.
Conditioned Stimulus
An initially neutral stimulus that, after association with an unconditioned stimulus, triggers a conditioned response.
Unconditioned Response
An automatic, innate reaction to a stimulus without prior learning or conditioning.
Positive Reinforcers
In behavioral psychology, stimuli that, when presented following a behavior, increase the likelihood of that behavior being repeated.
Negative Reinforcers
In behavioral psychology, an unpleasant stimulus whose removal leads to an increase in the likelihood that a preceding behavior will be repeated in the future.
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