If a Firm Is Trying to Enter a Market Where

question 42

True/False

If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose a greenfield investment.

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Definitions:

Tangibility

Tangibility refers to the physical nature of a product, distinct from services or digital products, which can be seen, touched, and owned physically.

Sustainability

The practice of maintaining processes or states in ways that do not deplete the resources or harm the environment for future generations.

Global Development

The process of improving the economic, political, and social well-being of people worldwide, often focusing on reducing global inequalities.

Service Branding

The process of creating a unique identity and image for a service, differentiating it from competitors and embedding it in the minds of consumers.