Examlex
According to Knickerbocker's theory
Defender
In a business context, a defender is a type of strategy or stance where an organization focuses on defending its market position by improving operational efficiency and product quality, rather than seeking new markets.
Prospector
In a business context, this term refers to companies that focus on innovation, seeking out new markets and opportunities, and being among the first to bring new products or services to market.
Operational Planning
The process of developing detailed, short-term plans that guide an organization's resources towards achieving strategic objectives.
Strategic Planning
Strategic planning is the process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
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