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The principle of mercantilism views trade as a positive-sum game.
Sunk Costs
Costs that have already been incurred and cannot be recovered, which should not influence future business decisions.
Opportunity Costs
The cost of forgoing the next best alternative when making a decision, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.
Incremental Revenues
Additional revenue generated from a specific action or decision, comparing the difference in total revenue with and without the action.
Incremental Revenues
Additional income generated from a particular business decision or activity, beyond the existing baseline revenue.
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