The Utilitarian Approach to Business Ethics Suggests That

question 59

Multiple Choice

The utilitarian approach to business ethics suggests that

• A) people should be treated as ends and never purely as means to the ends of others.
• B) the moral worth of actions or practices is determined by their consequences.
• C) people have dignity and need to be treated as such.
• D) human beings have fundamental rights and privileges that transcend national cultures.

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Definitions:

Crisis of Conformity

A situation in which adherence to societal norms leads to negative consequences or a fundamental questioning of those norms.

Authenticity as Connection

Highlights the importance of genuine relationships and interactions between brands and consumers in creating a sense of trust and loyalty.

Brand Communities

Groups of customers who are united by their loyalty to a brand and who engage with each other in activities or discussions about the brand.

Crisis of Connection

A societal state where individuals or groups feel isolated or disconnected from their community or society at large.