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The Research and Development division of a company has recently designed a new coffee vending machine that is likely to sell very well in the market. It is compact, user-friendly, and provides unprecedented efficiency in terms of cost per cup. Consequently, the company fears that its competitors would soon mimic the design of their product and to protect its product, it is now seeking a _____ for the same.
Personal Integrity
embodies adherence to moral and ethical principles, ensuring honesty, fairness, and consistency in one's actions and decisions.
Espoused Values
The explicitly stated values and norms that are preferred or professed by an organization or individual, which may or may not be reflected in actual behavior.
Kohlberg
Refers to Lawrence Kohlberg, an American psychologist best known for his theory of stages of moral development.
Moral Development
The process through which individuals develop an understanding of right and wrong and establish personal values.
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