According to the Text, Increased Emphasis on the Achievement of Effective

question 9

Multiple Choice

According to the text, increased emphasis on the achievement of effective supply chain performance has resulted from:

• A) shorter, more predictable product life cycles.
• B) the impact of unplanned political and social events.
• C) web-enabled tools for planning, executing, and optimizing supply chains.
• D) all of the above.
• E) two of A, B, and C.

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Definitions:

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.

Budgeting Method

A systematic approach to managing finances by allocating funds based on estimated expenses and revenues.

Sales Decline

A stage in the product life cycle where sales and profits begin to decrease due to market saturation, competition, or changes in consumer preferences.

Objective-And-Task Method

A promotion-mix budgeting strategy in which a firm defines specific objectives, determines the tasks required to achieve those objectives, and then estimates how much each task will cost.