Whether to Position a Product as Foreign or Local Is

question 46

Multiple Choice

Whether to position a product as foreign or local is a basic cultural decision for the marketer, and it seems to depend on:

• A) the distribution channel being used.
• B) the product type.
• C) the target market.
• D) all of the above.
• E) two of A, B, and C.

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Definitions:

Instructional Discourse

The structured communication or dialogue that takes place within educational settings, focused on imparting knowledge or skills.

Shirley Heath

A researcher in the field of linguistic anthropology, notable for her work on the ways in which language use varies according to social context and contributes to identity formation.

Home Discourse

The way in which families communicate and interact within the home, influencing children's linguistic and social development.

Cognitive Performance

The ability to perform tasks that require attention, memory, reasoning, problem-solving, and decision-making.