Generally, as Marketers Go Down the Economic and Social Strata

question 76

True/False

Generally, as marketers go down the economic and social strata in each country, they tend to find greater similarities among countries on social and cultural values.

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Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

Frugality

The quality of being economical with resources or expenditure; practicing restraint in the use of materials and funds.

Cognitive Dissonance

A psychological state of discomfort arising from holding two or more conflicting beliefs, values, or attitudes, leading to behavior change or attitude adjustment.

Consistency

is the tendency to maintain a uniform behavior, attitude, or belief over time.