The Total Product

question 70

Multiple Choice

The total product:

• A) all of B, C, and
• B) is what the customer buys.
• C) includes the physical product and brand name.
• D) As stated directly in the text.
• E) two of B, C, and D.

---

Definitions:

Fantasies

Imaginative thoughts, scenarios, or desires that are not based in reality, often serving as a mental escape or creative outlet.

Menopause

The cessation of menstruation and of the production of ova; it is usually a gradual process lasting up to several years.

Menstruation

A monthly process in which the lining of the uterus is shed, leading to bleeding through the vagina, part of the female reproductive cycle.

Ova

The female reproductive cells or eggs in animals and plants, capable of developing into a new organism upon fertilization.