The Attractions of Using the Internet as an International Advertising

question 33

Multiple Choice

The attractions of using the Internet as an international advertising medium include:

• A) a high number of users of the Internet read English or other common languages well.
• B) Internet communications are two-way, rather than one-way like newspaper ads.
• C) it is possible to tailor messages to the customer, based on answers to prior questions.
• D) all of the above.
• E) two of A, B, and C.

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Definitions:

Inflation

The velocity of rise in the aggregate pricing of goods and services, reducing the power of the dollar.

Dividends

Regular payments declared by a company's board of directors and given to its shareholders from the company's earnings.

Standard Deviation

A statistical measure of the dispersion or variability in a dataset, signifying the degree to which individual observations differ from the mean value.