Whether to Position a Product as Foreign or Local Is

question 46

Multiple Choice

Whether to position a product as foreign or local is a basic cultural decision for the marketer, and it seems to depend on:

• A) the distribution channel being used.
• B) the product type.
• C) the target market.
• D) all of the above.
• E) two of A, B, and C.

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Definitions:

Population Proportions

A statistical measure that indicates the fraction of the population possessing a particular attribute or characteristic.

Normal Approximation

The process of using the normal distribution as an approximation for another distribution, commonly applied when the sample size is large.

Binomial

A type of probability distribution with two possible outcomes, used to model situations with fixed numbers of trials and the same probability of success.

Population Proportions

The ratio of members in a statistical population who have a particular attribute, compared to the total number of members in the population.