Of the 12 Most Common Mistakes and Pitfalls Awaiting New

question 37

Multiple Choice

Of the 12 most common mistakes and pitfalls awaiting new exporters, which of the following is not on the list in the textbook?

• A) Failure to develop an international marketing plan
• B) Treating international distributors on an equal basis with domestic counterparts
• C) Insufficient care in selecting overseas distributors
• D) Failure to get good advice
• E) None of the above (They are all on the list.)

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