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The use of a global product organization structure:
Organizational Behavior
The study of how individuals and groups interact within organizations and the impact of these behaviors on performance and structure.
Representation
The action of speaking or acting on behalf of someone or the state of being so represented.
Leadership
The ability to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members.
Coordination
The process of organizing people or groups so that they work together properly and well.
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