What Are the Four Primary Dimensions That Need to Be

question 77

Essay

What are the four primary dimensions that need to be considered when designing the structure of an international company, and why are they important?

---

Definitions:

Brand Extension Authenticity

The genuine and credible expansion of a brand into new categories or markets, maintaining its core values and identity.

Sincerely Motivated

denotes a state of being genuinely driven or inspired to act or accomplish something without hidden agendas.

Brand's Essence

The core identity or fundamental nature of a brand that distinguishes it from competitors and resonates with consumers.

Extension Authenticity

The authentic and believable growth of a brand into new categories or markets while preserving its fundamental values and identity.