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To Create a Sustainable Competitive Advantage, an International Company Should

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To create a sustainable competitive advantage, an international company should try to develop competencies that are valuable, rare, difficult to imitate, and readily substitutable.


Definitions:

Industry

A group of companies producing similar products or services, often categorized by their primary business activities.

Necessary

Essential or needed for a certain purpose.

Market Driven

A business approach focused on creating products and services based on the existing demands and preferences of the market.

Reactive

Characterized by actions taken in response to external situations or events rather than initiating change proactively.

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