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Companies need to consider two types of measures when assessing strategic performance: (1) measures of the company's success in obtaining and applying required resources, such as financial, technological, and human resources, and (2) measures of the effectiveness of the company's personnel, within and across the firm's international network of operations, in performing their assigned jobs.
Interest Rate
The amount charged by lenders to borrowers for the use of money, expressed as a percentage of the principal.
Real GDP
The measure of a country's economic output adjusted for price changes (inflation or deflation), representing the value of all goods and services produced over a specific period.
Money Supply
The total amount of money resources gathered in an economy at a certain time.
Planned Investment Spending
Expenditure on new physical capital intended by firms, which is part of aggregate spending in the economy.
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