What Is the Most Likely Disadvantage of Using Live Radio

question 95

Multiple Choice

What is the most likely disadvantage of using live radio commercials?

• A) A live radio commercial is more expensive to produce than a TV commercial.
• B) The FCC must approve the copy for all live commercials.
• C) A live commercial cannot run for longer than thirty seconds.
• D) Live radio announcers may be inconsistent in their delivery.
• E) Live radio commercials cost significantly more than previously taped ones.

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Definitions:

EPS

Stands for Earnings Per Share, a financial ratio indicating the amount of income each share of stock represents, serving as an indicator of a company's profitability.

P/E Ratio

The price-to-earnings ratio is a measure of a company's current share price relative to its per-share earnings.

Market Price

The current price at which an asset or service can be bought or sold, determined by supply and demand dynamics in the market.

Net Earnings

Net earnings, also known as net income, represent the total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.