Examlex
According to David Ogilvy, mnemonic devices are most effective when they are:
Hypothetical
Based on or involving a hypothesis; not real but imagined for the purpose of discussion or further investigation.
Disjunctive
Relating to a logical disjunction, characterized by the use of "or" in presenting alternatives or options where at least one must be true.
Disjunctive
Pertaining to a logical relation involving a choice between two clauses where at least one must be true.
Either Or
A logical proposition or choice implying that one out of two possible options must be selected or is true, excluding simultaneous truth or selection of both.
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