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According to David Ogilvy, Mnemonic Devices Are Most Effective When

question 83

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According to David Ogilvy, mnemonic devices are most effective when they are:


Definitions:

Hypothetical

Based on or involving a hypothesis; not real but imagined for the purpose of discussion or further investigation.

Disjunctive

Relating to a logical disjunction, characterized by the use of "or" in presenting alternatives or options where at least one must be true.

Disjunctive

Pertaining to a logical relation involving a choice between two clauses where at least one must be true.

Either Or

A logical proposition or choice implying that one out of two possible options must be selected or is true, excluding simultaneous truth or selection of both.

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