In Print and Broadcast Commercials, the Geico Gecko Speaks Openly

question 44

Multiple Choice

In print and broadcast commercials, the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance. The Geico Gecko is an example of a:

• A) cartoon.
• B) mnemonic device.
• C) commercial dub.
• D) live action.
• E) characterization.

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Definitions:

Cultural System

The collection of shared beliefs, values, customs, behaviours, and artifacts that the members of society use to cope with their world and with one another.

Collectivism

A cultural value emphasizing the importance of groups and collective goals over individual desires or identities.

Individualism

The principle of being independent and self-reliant, often prioritizing personal goals over group objectives.

Independence

The state or quality of being self-reliant and not dependent on others for decision-making or support.