An Ad for Swanson Chicken Broth Runs All the Way

question 78

True/False

An ad for Swanson chicken broth runs all the way to the edge of the page in Better Homes and Gardens magazine. This is an example of a bleed.

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Definitions:

Operant Conditioning

An instructional process wherein the forcefulness of a behaviour is changed by the application of incentives or deterrents.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Unconditioned Response

An automatic, innate reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, now elicits a conditioned response.