Why Is Radio the Least Expensive Electronic Medium on Which

question 62

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?

• A) Local pricing keeps costs low.
• B) The FCC controls the cost of radio ads.
• C) Radio costs are limited to sound components.
• D) The cost of celebrity talent for radio ads is low.
• E) Composing original music for radio ads is easy and inexpensive.

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Definitions:

Cultural Assessments

The process of evaluating and understanding the cultural values, beliefs, and practices of a group or community, often used in social, educational, and business contexts.

Values

Principles or standards of behavior that guide the decision-making and lifestyle choices of individuals or societies.

Norms

Unwritten rules and expectations that guide behavior within a society or social group.

Lost Profit

Revenue that a business could have gained but was unable to due to some disrupting event or action.