The First Step in the Classic Manual Preproduction Process for a Print

question 58

Multiple Choice

The first step in the classic manual preproduction process for a print ad begins when:

• A) an advertising budget is established.
• B) roughs are submitted to the production department.
• C) storyboards are shown to the advertiser for approval.
• D) the ad concept is approved.
• E) the product's feature, benefits, and advantages are determined.

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Definitions:

Long-run Supply Function

A relationship showing the quantity of a good that producers are willing and able to supply to the market at different price levels in the long run, taking into account all possible adjustments including those in resources and technology.

Rental Apartments

Housing units that are leased to tenants under a rental agreement, typically involving periodic payments in exchange for the right to occupy the property.

Civic Authorities

Government or municipal bodies responsible for managing local affairs, services, and regulations within a community or city.

Long-run Supply Function

A relationship showing the quantity of goods that will be supplied over a longer period when all inputs can be varied.