Which of the Following Is the Best Way to Evaluate

question 50

Multiple Choice

Which of the following is the best way to evaluate the results of sponsoring a marathon?

• A) Count the number of people who attended the event assuming they were all exposed to the company's name
• B) Count the total number of advertisers participating in the event and dividing by the length of the event
• C) Measure spending equivalencies between free media exposure and comparable advertising space or time
• D) Take a survey of event attendees and ask if they recall seeing the company's name
• E) Calculate the cost per thousand of putting up billboards across the entire marathon area

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Definitions:

Product Life Cycle

Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.

Market Share

The share of a market held by a certain company or product.

Share Point

Share Point is a collaborative platform developed by Microsoft that allows for document management and storage, team collaboration, and information sharing across an organization.