Which of the Following Statements Describes a Benefit of Sponsorship

question 17

Multiple Choice

Which of the following statements describes a benefit of sponsorship?

• A) There is little clutter associated with co-sponsorships.
• B) Sole sponsorships are inexpensive.
• C) It is relatively easy to gauge the effectiveness of a sponsorship.
• D) Sponsorship effects are easily separated from the effects of promotions.
• E) Sponsorships can rapidly convert fan loyalty into sales.

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Definitions:

Social Acceptance

Social acceptance involves being received positively and recognized as part of a group or society, emphasizing the importance of belonging and approval in social interactions and relationships.

Ostracism

The deliberate exclusion from a group or society, often used as a form of social punishment.

Self-esteem

Refers to the overall sense of personal value or self-worth.

Relatedness-belonging Needs

The human psychological need to feel a sense of belonging and connectedness with others.