Which of the Following Is the Best Way to Evaluate

question 50

Multiple Choice

Which of the following is the best way to evaluate the results of sponsoring a marathon?

• A) Count the number of people who attended the event assuming they were all exposed to the company's name
• B) Count the total number of advertisers participating in the event and dividing by the length of the event
• C) Measure spending equivalencies between free media exposure and comparable advertising space or time
• D) Take a survey of event attendees and ask if they recall seeing the company's name
• E) Calculate the cost per thousand of putting up billboards across the entire marathon area

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Definitions:

Discriminate

The act of recognizing or noting the difference between things; often used in context where unfair treatment is based on differences like race, gender, age, etc.

Synaptic Pruning

The process by which extra neurons and synaptic connections are eliminated in the brain to increase the efficiency of neuronal transmissions.

Human Cortex

The outer layer of the brain's cerebrum, involved in complex cognitive processes like thinking, memory, and decision-making.