Which of the Following Is a Form of Direct Marketing

question 24

Multiple Choice

Which of the following is a form of direct marketing that involves tracking and analyzing the purchase patterns of specific customers?

• A) Mass advertising
• B) Sales promotion
• C) Multilevel marketing
• D) Database marketing
• E) Personal selling

---

Definitions:

100% Stacked Column Chart

A 100% stacked column chart is a graphical representation of data where multiple categories are stacked on top of each other in columns to total 100%, showing the relative percentage of each category.

Bar Chart

A graphical display used to compare quantities of different categories or time periods using rectangular bars with lengths proportional to the values they represent.

Stock Chart

A graphical representation of a stock's historical prices, volumes, and often times trading patterns.

Surface Chart

A type of chart used in three-dimensional data visualizations to represent data across a three-dimensional landscape.