Rite-Aid Announced the Launch of a Program Called Living More

question 98

Multiple Choice

Rite-Aid announced the launch of a program called Living More that provides benefits and savings to customers at least 60 years of age. Every time Living More members make purchases at Rite-Aid, they receive an automatic ten percent discount. Which term best describes Living More?

• A) Trade promotion
• B) Direct sales promotion
• C) Interactive program
• D) Loyalty program
• E) Push strategy

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Definitions:

Misleading

Presenting information in a way that creates a false impression or misconstrues facts, often to deceive.

Overproduction

Overproduction occurs when more goods are produced than are demanded by the market, often leading to excess inventory and wastage of resources.

Lost Sales

Revenue that was not earned due to an inability to meet customer demand or because the customer chose a competitor's product.

Customer Dissatisfaction

Negative feelings or a state of disappointment experienced by customers when products or services fail to meet their expectations.