A Marketer Can Reduce the Cost of Personal Selling By

question 5

Multiple Choice

A marketer can reduce the cost of personal selling by:

• A) eliminating the need for database management by relying more on telemarketers.
• B) communicating relevant product information before the sales call.
• C) providing proof that what the salesperson says is factual.
• D) reminding the prospect to close the sale quickly.
• E) avoiding trial closes which are ineffective.