Procter & Gamble Created One of the Most Outrageous Promotions

question 19

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span,and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.This promotion was intended to be an example of a _____ strategy.

• A) push
• B) pull
• C) parallel
• D) cohort
• E) horizontal

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Definitions:

Motorcycle Fatalities

The number of deaths resulting from motorcycle accidents.

Second-order Model

A model that accounts for the second level of dependencies or effects in a system, often extending beyond simple linear relationships to include more complex interactions.

Annual Fatalities

The total number of deaths occurring within a year, often used in the context of road traffic, workplace accidents, or diseases.

Interaction

In statistics, refers to the situation where the effect of one independent variable on a dependent variable differs depending on the level of another independent variable.