For a Limited Time, a Crest Toothbrush Is Attached to a Box

question 38

Multiple Choice

For a limited time, a Crest toothbrush is attached to a box of Crest toothpaste for the regular price of the toothpaste. Crest wants to encourage consumers to try the toothbrush. This is an example of a(n) :

• A) in-pack coupon.
• B) self-liquidating premium.
• C) on-pack premium.
• D) spiff.
• E) cents-off promotion.

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Definitions:

Lucrative

Refers to a venture or activity that is highly profitable.

Slave Trade

The historical practice of trading in enslaved people, particularly prevalent across the Atlantic Ocean from the 16th to the 19th centuries.

Sugar Trade

The global industry centered around the cultivation, processing, and sale of sugar, historically linked to the transatlantic slave trade and colonial exploitation.

Española

Refers to La Española, an island in the Caribbean known today as Haiti and the Dominican Republic.