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What Communications Medium Can Be Used for Direct-Response Advertising

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What communications medium can be used for direct-response advertising?


Definitions:

Management Activity

The process of planning, organizing, directing, and controlling resources to achieve organizational objectives.

Planning

The process of setting objectives, determining approaches to achieve them, and devising strategies and actions to reach the desired outcomes.

Course of Action

A plan or method chosen to respond to or achieve a particular goal or problem.

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