Audience Objectives Define the Number of People the Advertiser Wants

question 60

True/False

Audience objectives define the number of people the advertiser wants to reach.

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Definitions:

Hierarchy Of Needs

A theory proposed by Abraham Maslow suggesting that human needs are arranged in a hierarchical order, with basic physical needs at the bottom and self-actualization at the top.

Growth Needs

Higher level psychological needs for personal development, self-fulfillment, and realizing one's potential, often associated with Maslow's hierarchy of needs.

Need Hierarchy

A rephrased definition of Maslow's Hierarchy, emphasizing the organization of human needs into levels, with foundational necessities being addressed before higher, psychological, and self-fulfillment needs.

Lower Needs

In Maslow's hierarchy, these are the fundamental physiological and safety needs that are essential for survival, such as food, water, and shelter.