The Two Major Components of Media Objectives Are Audience Objectives

question 73

Multiple Choice

The two major components of media objectives are audience objectives and:

• A) message-distribution objectives.
• B) continuity objectives.
• C) mission objectives.
• D) environmental objectives.
• E) marketing mix objectives.

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Definitions:

Minority Group

A segment of the population distinguished by physical or cultural traits, subject to different treatment and often having less power or representation compared to the majority group.

Hispanic Governor

A political leader of a state, district, or province who identifies as Hispanic or of Hispanic descent.

Denied Access

The rejection or prevention from entering or using resources, services, or locations.

Cultural Characteristics

Traits, values, or norms that define and distinguish a particular culture or society.