Advertisers Define Frequency as The

question 23

Multiple Choice

Advertisers define frequency as the:

• A) number of times an advertising message reaches the same person or household in a specified time period.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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Definitions:

Plant Scale

The size or capacity of a manufacturing, production, or processing plant, determining its output volume.

Projected Timeline

An estimated schedule outlining when specific milestones or objectives are expected to be achieved in the future.

Gantt Chart

A visual project management tool that maps out tasks or activities against time, showing the start and end dates, as well as the sequence of tasks.

Bar Chart

A visual consisting of parallel bars or rectangles that represent specific sets of data.