_____ Refers to the Length of Time (Duration) an Advertising

question 39

Multiple Choice

_____ refers to the length of time (duration) an advertising message or campaign will run over a given period of time.

• A) Frequency
• B) Continuity
• C) Effective reach
• D) Medium delivery power
• E) Medium value

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Definitions:

Jigsaw Classroom

An educational approach designed to promote cooperation and reduce competition among students by having them work in racially and academically diverse groups.

Ethnically Diverse

Consisting of people from a variety of racial and cultural backgrounds.

School Segregation

The practice of separating students in schools based on race, class, or ethnic background, often leading to inequities in education.

Minority Groups

Social groups that are differentiated from the majority by cultural, ethnic, racial, religious, or linguistic characteristics, often experiencing discrimination or marginalization.