As an Element of the Media Mix,the Term _____ Refers

question 82

Multiple Choice

As an element of the media mix,the term _____ refers to not only the various targets for communication,but also to the targets' geographic location and segmentation considerations.

• A) media objective
• B) methodology
• C) markets
• D) message objective
• E) motivation of audience

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Definitions:

Rules

Prescribed directives or principles meant to govern behavior or processes within a specific context.

Laws

Rules established by a governing authority to regulate conduct.

Phenomenologists

Researchers or philosophers who study phenomenology, which is the exploration of human consciousness and the objects of direct experience.

Deviant Reality

The perception or existence of behaviors and actions that deviate from socially accepted norms.