How Can Global Positioning Systems (GPS) Influence the Outdoor Advertising

question 10

Multiple Choice

How can global positioning systems (GPS) influence the outdoor advertising purchased by a media buyer?

• A) GPS can be used to determine the best locations for the billboards.
• B) GPS can be used to identify the most effective marketing mix.
• C) GPS can be used to increase traffic near billboard locations.
• D) GPS can be used to locate sites for unused transit ads.
• E) GPS can be used to find customers with smartphones.

---

Definitions:

Delay

The period between the onset of the conditioned stimulus and the onset of the unconditioned stimulus in the conditioning process.

Aversive Stimulus

A stimulus that is unpleasant or painful, often used to modify behavior through avoidance learning or negative reinforcement.

Negative Reinforcement

The process of strengthening a behavior by removing or avoiding a negative outcome or unpleasant stimulus as a result of the behavior.

Contingent Avoidance

A type of learning where a subject learns to perform a behavior to prevent the occurrence of an aversive stimulus.