Which of the Following Best Explains Why an Advertiser Should

question 64

Multiple Choice

Which of the following best explains why an advertiser should use outdoor advertising?

• A) Outdoor advertising offers a low cost per exposure.
• B) Outdoor messages are influenced by their environment.
• C) Outdoor advertising involves minimal preparation and planning.
• D) The audience demographics for outdoor ads are easy to measure.
• E) Many locations are readily available for outdoor advertising because of low demand.

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Definitions:

Profit-Maximizing Firm

A business whose primary objective is to achieve the highest possible profits through its operations and investments.

Market Share

The part of the market under the control of a specific company or product.

Kinked Demand Curve

A theory in economics suggesting that prices for a product have a tendency to stay stable because competitors will match price decreases but not price increases.

Administered Prices

Prices that are set by an authority, such as a government or agency, rather than being determined by market forces.