The Basic Unit of Sale for Posters Is 100 Gross

question 25

Multiple Choice

The basic unit of sale for posters is 100 gross rating points daily. One rating point equals:

• A) one percent of a particular market's population.
• B) one market sample per billboard.
• C) each individual in the market.
• D) each household in the market.
• E) each ad exposure per day.

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Definitions:

Sociofugal

Space design intended to discourage social interaction among individuals within it.

Territory

An area of land or space that an individual or group claims, controls, or occupies, often marked and defended from others.

Dorm Room

A private living space within a dormitory at a college or university, typically consisting of sleeping and study areas for a single occupant or shared by roommates.

Classroom

A room or space where teaching and learning activities take place, typically found in educational institutions.