The _____ Is the Number of Clicks on an Ad

question 68

Multiple Choice

The _____ is the number of clicks on an ad divided by the number of ad impressions.

• A) PageRank
• B) click through rate
• C) interstitial
• D) cost per thousand (CPM)
• E) ad conversation rate

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Definitions:

Boiling Point

The temperature at which a substance changes from a liquid to a gas.

Alkanes

Hydrocarbons consisting entirely of single-bonded carbon and hydrogen atoms and are the simplest form of hydrocarbons.

Dimethylpropyl

A hydrocarbon group or moiety consisting of a propyl backbone with two methyl substituents.

Ethyl

An organic functional group or radical derived from ethane, containing two carbon atoms.